Ecommerce Meta Ads Scaling Course

Ecommerce Meta Ads Scaling Course

Risk-Free 30-Day Money Back Guarantee
Title

📋

 How to structure your Test Campaigns

🏅

The exact criteria for identifying winning ads

📈

Budgeting strategies based on your target metrics

🎯

How to let Meta’s algorithm to let it do the heavy lifting
Title

This course shows you exactly how to engineer winning ad campaigns inside Meta Ads Manager—backed by $2M+/month in real ad spend & three of our own brands.

WHAT YOU GET ⬇

The Meta Ad System We Use With Brand New Ad Accounts To Accounts Spending $50k/Day

#1. Meta Ads Scaling System

Meta’s AI is powerful—almost too powerful. But if you know how to work with it, it can become your most profitable marketing partner.

 

Learn the two core Meta Ads campaigns that drive consistent, scalable results: Test Campaigns and Production Campaigns. You’ll learn:

 

📋 How to structure your Test Campaigns to feed Meta’s algorithm with the volume and variety it craves.

 

🏅 The exact criteria for identifying winning ads and when to move them into your Production Campaign.

 

📈 Budgeting strategies based on your target metrics and how to scale using Kill Switches and 5% Daily Scaling.

 

🎯 Why Meta’s algorithm doesn’t need retargeting or awareness campaigns to drive conversions—and how to let it do the heavy lifting.

 

Whether you're just starting or ready to scale, this gives you the 30,000-foot strategy view and the tactical steps to build a high-ROI Meta Ads machine.

#2. The Weekly Optimization Flow

Learn our weekly ad testing strategy—a core part of how we consistently find winning creatives for Meta ads.

 

With Meta's new algorithm (GEM, Andromeda, Lattice, & Sequence Learning), it wants VOLUME and VARIETY.

 

This weekly optimization flow will show you how to consistent give it what it wants, while also trimming low-performing ads along the way.

 

P.S. You don't need to be a super-genius to optimize and only need a few hours per week to implement this entire advertising system. 👌

#3. The Profit-Saving Ad Spend System

We know how quickly agencies & ad accounts can eat your profits if you aren't careful... (Been there, done that.)

 

Which is why we have a "TAPs & CAPs" ad budgeting training on how to make sure you keep your profits every step of the way on your advertising journey.

#4. Step-By-Step Campaign Launch

Once you've learned the complete ecommerce Meta Ads Scaling System, we'll show you over-the-shoulder how we launch our test campaigns directly inside Meta Ads Manager.

 

Whether you’re brand new to Ads Manager or a seasoned pro, you’ll see exactly how we structure and launch our campaigns using the system from this course.

#5. Meta Ads Optimization Checklist

Launching campaigns is exciting. But where the real profit comes in is in the optimization.

 

It ain't as sexy, but you know what is? Highly profitable & scaling campaigns year-round.

 

This optimization process will show you when to kill ads, launch new ads and scale winners every week.

☎ FREE WITH THE COURSE

20-Minute Ecommerce Scaling Audit

More than $2M per month goes through our Meta Ads business manager and we've helped 400+ ecommerce businesses scale in the last 12 months.
 

On this free audit, we'll talk about your business and find 1-2 areas you can tweak to add more revenue.

By The End Of This Course, You’ll Have A Deep Understanding Of How To Build, Launch & Scale Your Meta Ad Campaigns

THE ECOMMERCE ALLEY FOUNDER

Who Is Josh Coffy?

Josh is the founder of The Ecommerce Alley & has been helping his ecommerce clients generate more than $70M in sales through high-performance marketing coaching & training.

 

He’s the host of The Ecommerce Alley Podcast and an avid paid media buyer.

 

Since starting his business 10 years ago in his spare bedroom, he’s built one of the fastest-growing ecommerce training companies on the planet and is obsessed with helping ecommerce business owners build life-changing (and profitable) businesses.

 

​Also, all-around pretty cool dude.

Frequently Asked Questions

WHO IS THIS COURSE FOR?

This course is created for direct-to-consumer (DTC) ecommerce brands of all sizes & niches that have stores on Shopify, Woocommerce or BigCommerce.

WHAT IF I’M NEW TO META ADS?

If you’re new to Meta Ads, then you’re in luck. You’ll be able to learn proper advertising techniques that you won’t find anywhere else.

HOW MUCH DO I NEED TO SPEND ON MY ADS?

We recommend investing $50-$75 per day on Meta Ads as a minimum to gather data, find winners and cut losers.

HOW LONG DO I GET ACCESS TO THE CONTENT?

You will get instant access to the on-demand course bonuses and will maintain access for 12 months. (Don't worry, it's only ~2 hours of content and most people watch it in a single sitting!)